About me

Hi, I’m Annemarie Retera, founder of annemarieretera.com, scaling expert and entrepreneur at heart.
Annemarie Retera

After studying International Business Law and building a global career across Europe, the Middle East and Asia, I launched and scaled my own retail and wholesale business in Dubai, from a single warehouse to a thriving operation with a multicultural team and strong market presence.

Over the years, I’ve worked with large corporations, ambitious entrepreneurs, as well as organizations and NGO’s, to help them grow, not just in size, but also in strength.

My focus lies in smart, sustainable scaling: through clear strategy, strong leadership, solid operations and smart digital systems.

I don’t believe in vague advice. I believe in data, direction and doing the work. In building a business that works for you, not the other way around. This also means that you need to be able to be open to new, creative ideas.

I aim to empower others, especially younger generations. I work with a global team of young specialists. Together we help you move faster, act smarter, and lead with confidence.

In the past years, I’ve supported hundreds of entrepreneurs through intensives, programs and international advisory roles. I’m here to help you scale your business with clarity, confidence and real results.

Let’s make your business as strong as your ambition.

About Annemarie Retera

My philosophy

Over the years as an entrepreneur, I’ve learned one thing above all:

No action, no growth.
Defined as:  pursuing your goals, getting the right support, and making bold moves, based on creativity, knowledge, experience, and real-world testing.

I believe in smart, strategic, personalized entrepreneurship.
In making well-considered decisions based on experience and best practices.
I focus on practical advice, not endless coaching sessions that lead to even more doubt.

So: do you want to achieve something?
Then let’s be honest: it’s time to move.

Let's talk!